CI Introduction
Corporate Mark Standard
Showcasing HuSeong’s world, delivering a dynamic image aimed at a singular pinnacle against the backdrop of Earth in space, instilling hope within stability and trust.
Korean CI
English CI
LOGO TYPE
COLOR
The primary colors form the foundation of the Identity System.
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BLUE :
Represents freshness and hope, symbolizing HuSeong’s progressive and bright future.
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WHITE :
Signifies purity and cleanliness, embodying an infinite pioneering spirit.
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PRINT
Pantone Matching System
PANTONE 288C
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CMYK
Four – Color Process
C100 M100 Y30 K0
FONT
Emphasizes unity of individuals and collectives, aiming for mutual prosperity.
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Roman Typeface :
Symbolizes balance, stability, harmony, and moderation, emphasizing customer-first principles.
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Open Form :
Represents HuSeong’s presence in the world by opening the first and last letters.
IDENTITY
HuSeong Group Brand Identity
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Advanced :
The overall background is inspired by Earth in space, reflecting the company’s commitment to the cutting-edge era of the 21st century.
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Expertise :
The basic molecular structures of circles and polygons reinforce the image of a leading enterprise in foundational industries, highlighting specialized expertise in each field.
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Progressive :
The triangles extending from Earth represent stability as a foundation, expressing HuSeong’s dynamic and future-oriented spirit as they traverse the globe.